The Impact of Tenant Programing on Commercial Real Estate
The Impact of Group Fitness Classes on Office & Multi-Family Assets
There are many happy consequences of running onsite wellness classes in your office building or multi-family residential property.
Here are the Top 4 most impactful results when landlords, property managers, and asset managers incorporate wellness programming into their tenant amenity offering:
Lower Vacancy. Attract residents and tenants with premium amenities that are used, adored, and bragged about.
Improve Retention. Happy occupants don’t want to leave. Of course, life happens and sometimes people have to make a change. But the research supports that amenities that build community, also help boost lease renewals. Discounts draw people in, community gets them to stick around.
Stand Out. Differentiate your property with unique, high-value amenities, and attract who you want. In a post-pandemic world, showing prospective occupants your commitment to wellbeing and community is a differentiator.
Add Value. Save tenants time with convenient, onsite or virtual classes. Save them money on gym memberships. Help them meet their neighbors.
“These pop-up type classes that can be brought to an office building represent a massive opportunity for employers and building owners; there is no upfront cost (as long as you have a space that can host the class) and tenants will love you for it.”
- Headquarters Optimized Amenity Wars: What Millennial Tenants Want
Research from Colliers supports this. Even more reasons building owners should care about wellness:
Building a comprehensive wellness offering for your property takes work to execute. Zest is here here to help. Contact Zest to discuss your building’s wellness programs today.