Rethinking Amenities - Office & Multi-Family Properties
You own a multi-tenant office building or a multi-family residential property. You're in budgeting and strategy setting mode for the new year or quarter. Questions come up like:
"How can we boost occupancy?"
"How can we stand out from the other buildings?"
"Why whould someone choose our building, over another?"
In a sea of competitive spaces to live and work, you need something unique to offer prospective tenants... and to get current tenants to stick around.
Wellness - The Most Requested (and Overlooked) Amenity
Have you asked tenants what they want? We see that onsite wellness classes have been hotly demanded, both pre-COVID and now as a way to attract employees back into the office. And when it's offered, it's deeply appreciated.
(Source: Colliers)
The research supports this.
“85% of businesses said wellness ranked at the top of all company initiatives due to employee demand and competition with peers.
Wellness amenities are the #1 request of Millennials and the #2 request of employers. By 2020, Millennials made up half of the global workforce, so it’s important to listen to these important voices, whether they appeal to you personally, or not.
(Source: CBRE)
Research from CBRE shows that Millennials value experiences over things. And we know that people care about wellness. How do you combine experiences with wellness?
Men’s Health lists “Group Training” as the second biggest trend in fitness, and it ticks both the experiential box and wellness box. Team fitness and yoga classes continue to be perceived as a high-value amenity and perk, and can be offered onsite or virtually for remote teams. The same goes with meditation groups, or virtual nutrition or cooking demos.
It's the kind of amenity that people love. It saves employees money on gym and studio memberships. If the classes are in-person, it saves them time being conveniently located down the hall. Virtual classes are also convenient because the schedule is publicly known among colleagues, it’s promoted internally, and employees get reminder emails with 1-click to join class.
Boutique-style wellness classes make people feel cared for by their employer or landlord. It’s a high-touch, personalized experience that is not easy to get up and running. People know that, and know they experience of attending a top-notch class.
These programs also have the happy side effect of fostering community within your building and teams, between tenants and employees.
“Many developers have started creating amenities that help residents form lasting bonds with their building community, making them feel even more attached to where they live.”
Group yoga, meditation, and fitness classes are the ultimate amenity that actually produce results. That’s one of the many reasons Zest was founded, a full-service wellness program provider for buildings and businesses.
To explore new ways of achieving your goals, Contact Zest for a free 30 minute wellness consultation.